Crisis, Reputation Work Slowly Bringing Legal And PR To An Understanding
Today’s Ticker points to a story on the Corporate Counsel website that talks about the relationship between a company’s general counsel and PR in a crisis situation.
“There are people with a unique skill required for responding to old or new media: they’re called PR professionals,” the post quotes Toyota GC, Christopher Reynolds.
The article is indicative of a newly-developed relationship between PR pros and legal counsel; one that recognizes the need to prepare and react to crisis situations on a moment’s notice.
Weber Shandwick just released a summary from its study “Managing
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