Wireless services provider Cricket Communications, which provides a flat-rate unlimited service with no long-term commitments to the underserved masses, is adding content from Fox Interactive Media to its catalog. Although the companies didn’t specify the content involved, FIM’s Web sites include MySpace, IGN, FoxSports.com and RottenTomatoes among others.
“This is a significant milestone in Cricket’s efforts to form strategic relationships with industry leaders who can provide rich content and exciting applications to our customers,” Doug Hutcheson, president and CEO of Cricket parent Leap Wireless, said of the deal. “Research shows that Cricket’s young and diverse customers are already heavy users of mobile content and applications. By providing them with a vehicle for expressing themselves in a mobile environment, their wireless handsets become much more than a simple phone.”