Facebook’s Credit Her Campaign Will Debut on International Women’s Day

43% of pages on the social network are now female-owned

International Women’s Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8).

Facebook said women 18 through 24 accounted for more than one-fourth of conversation about International Women’s Day on the social network over the past three months, leading discussion at a rate three times higher than other topics on Facebook.

The social network added that 43 percent of pages are owned by women, up 21 percent compared with last year and up by more than 94 percent from 2015.

Finally, women create nearly 70 percent of all fundraisers on Facebook.

Facebook’s own page will feature the Credit Her campaign Thursday, putting the spotlight on women from the past and present and their contributions, including Billie Jean King and Big Mama Thornton.

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