Creatives and Programmatic Players Are Increasingly Getting on the Same Page

CANNES, France—Rob Perdue, chief operating officer at The Trade Desk, is attending his third Cannes Lions International Festival of Creativity and has seen firsthand how programmatic advertising has increasingly become a bigger focus of discussions. 

"We have become more and more a part of the fabric of Cannes," Perdue said. He added, "The size, the quantity and the quality of our meetings has increased every year. And so we plan to invest in Cannes more every year and see this as one of our most important events."