Creative Work Ideas Come From Unlikely Sources

While creativity has long been a mystery, lately researchers have been unlocking keys to the creative process and dispelling some common myths. Jonah Lehrer, Wired contributing editor and author of Imagine: How Creativity Works shared findings about personal creativity and group collaboration during a presentation at the Advertising Research Foundation’s (ARF) Re:think conference on Monday in New York.

Public relations ranks as the top creative services job in U.S. News’ recent report, underscoring its creative component. So understanding the secrets of creativity can be valuable the next time you’re asked to come up with a big idea.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in