How to create a more useful 404 page

Anytime a site visitor types in an URL incorrectly or clicks a broken link he or she will most likely receive a 404 error message indicating the page was not found. This is especially common on news sites that archive older stories.

For most sites this 404 page redirects to simple page with a banner and perhaps a standard menu bar, but if a visitor is looking for something specific, this often won’t suffice.

You only have a few seconds to capture the user’s attention so if they don’t find what they want, it’s off to the next site.

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