Creating A Buzzword-Free Zone
Mynt PR has done a survey of sorts to find the 100 PR buzzwords that ought to get the kibosh. The two that came out on top: “game changing” and “cutting edge.” Others on the list include “synergy/synergize,” “turnkey,” and “buzzwords.” All worthy choices.
Doing away with horrible catchphrases was also a topic of conversation at the recent Association of National Advertisers conference. Starcom MediaVest Group conducted a Facebook poll to determine the least favorite buzzwords and came up with “glocal,” “go viral,” “on the same page,” and “out of the box,” reports The
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