STUDY: One Out Of Six Primetime TV Viewers Are Also Using Facebook, Other Social Networks
The television is definitely not the only screen capturing viewers’ attention, as a new study by the Council for Research Excellence found that one out of six primetime TV watchers are also using social media, and about one-half of their social media activity is related to the programming they are watching.
The television is definitely not the only screen capturing viewers’ attention, as a new study by the Council for Research Excellence found that one out of six primetime TV watchers are also using social media, and about one-half of their social media activity is related to the programming they are watching.
The study analyzed more than 78,000 mobile application diary entries from nearly 1,700 participants aged 15 through 54, across “a broad set of demographics,” and it covered some 1,600 shows.
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