Crain’s 5boros Debut Highlights Pizza, Yoko Ono

The most intriguing aspect of “5Boro Pizza Tour,” one of the articles in this week’s Fall 2014 debut of quarterly print magazine Crain’s 5 Boros, is the author. The piece was written by Thrillist New York editor Andrew Zimmer as part of a special partnership with the new Crain’s consumer lifestyle publication.

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Ditto for “John Lennon Bus Visits 5 Boroughs.” In that case, the Web-only byline belongs to the founder and executive director of the John Lennon Educational Tour Bus, Brian Rothschild.

Overseeing the spinoff, day-to-day, is Crain’s New York Business deputy managing editor Valerie Block. From this week’s launch announcement:

Crain’s 5boros, with an initial circulation of 25,000, will serve as a trail guide for urban explorers eager to discover the city’s new vibrancy. “5boros readers are supremely interested in pursuing their hometown more fully, from the little shop around the corner to the last stop on the subway map,” Crain’s New York Business and 5 Boros editor Glenn Coleman wrote in the premiere issue. “They are New Yorkers who embrace the ever-changing nature of the city’s five boroughs.”

Other enlisted 5boros.com bloggers include Meryl Pearlstein, president of MDP Publicity, and Monica DiNatale, author of 365 Guide New York City.