Covet Fashion Adds Diverse New Models to Outfit Creation Platform

The app's latest update adds 50 new models to the game, which were designed to "embrace all forms of beauty."

Crowdstar released an update for its mobile fashion game, Covet Fashion. The update adds 50 new models to the game, which were designed to “embrace all forms of beauty.”

In Covet Fashion, users can create outfits for virtual models by selecting clothing and accessory items from more than 175 real-world brands. With this update, Crowdstar said the selection of virtual models will better represent women of different sizes, shapes, heights, skin colors and more.

This release is the first step in the platform’s overall move to “evolve the standards of beauty.”

In a statement, Blair Ethington, senior vice president and general manager of Covet Fashion, commented:

When we launched in 2013, we didn’t realize the platform would so strongly impact our users’ everyday lives in such a personal way. Because

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in