In Covet Fashion, users can create outfits for virtual models by selecting clothing and accessory items from more than 175 real-world brands. With this update, Crowdstar said the selection of virtual models will better represent women of different sizes, shapes, heights, skin colors and more.
This release is the first step in the platform’s overall move to “evolve the standards of beauty.”
In a statement, Blair Ethington, senior vice president and general manager of Covet Fashion, commented:
When we launched in 2013, we didn’t realize the platform would so strongly impact our users’ everyday lives in such a personal way. Because of the creative and interactive nature of the application, our audience has become emotionally invested—both in each other and in the content they create. When they told us that they didn’t feel represented and when we realized the opportunity we had to impact so many women in a positive way, we knew we had a responsibility to spread a message of empowerment. We are proud to have worked with our audience to define this next phase for Covet and couldn’t be more excited to introduce the newest version of Covet Fashion with models that are embracing more diverse forms of beauty.