Courting the fanboys

Working with the online fanboys, especially on a comic book movie, is always a risk for studios. Denything them access or showing them something they don’t like can start early bad buzz from which a poor film never recovers (see “Catwoman”). But getting their early blessing, while potentially an instigator of good buzz, can also give you confidence that a wider audience is going to embrace something that ultimately doesn’t appeal to the mainstream (see “Serenity”).