Coupon App's Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

RetailMeNot raises its profile

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates and location-based deals. So the Austin, Texas-based company is launching an ambitious holiday campaign that includes TV, influencers and social media.

"We're trying to build awareness—not just as a coupon destination, but as an end-to-end customer shopping journey," said Marissa Tarleton, CMO of RetailMeNot. "We have an awareness target that we're trying to build in social media, but we also have media that reinforces app engagement and media that drives commerce in-store."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in