Hearst is fattening up Country Living, increasing the magazine’s trim size 16.5 percent from 8″ x 10 1/2″ to 9″ x 10 7/8,” beginning with its September 2010 issue.
The publication recently tested a new, larger size in select markets with positive results. Along with a larger size, however, comes a bigger price: The magazine will go from $3.99 to $4.50 an issue.
Says VP and publisher Chris Allen:
Our 11 million readers are incredibly engaged with our brand. They look to Country Living for service and inspiration, and our research has shown that this will very much enhance the reader experience. It is also a great opportunity for our marketers to showcase stronger visuals for maximum impact.
The magazine, which will retain a rate base of 1.6 million, is just the latest in a recent crop of magazines tweaking their design, along with More, Fortune, Bloomberg BusinessWeek, and Body + Soul (now Whole Living).