Country Living Increasing Trim Size In September
Hearst is fattening up Country Living, increasing the magazine’s trim size 16.5 percent from 8″ x 10 1/2″ to 9″ x 10 7/8,” beginning with its September 2010 issue.
The publication recently tested a new, larger size in select markets with positive results. Along with a larger size, however, comes a bigger price: The magazine will go from $3.99 to $4.50 an issue.
Says VP and publisher Chris Allen:
Our 11 million readers are incredibly engaged with our brand.
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