As a social media strategist, you should count your Twitter followers like you would count cards in a game of blackjack. Since I probably just confused the majority of you reading this post, I will explain what I mean further.
For those of you who do not play blackjack, I apologize for this analogy, but I believe it is a creative way to explain how the quality of your followers can impact your success. Over the past few weeks, I’ve read articles regarding the importance of quantity for your Twitter followers. Even though this may be true, quality is also of importance.
Measuring the quality of your followers is more complicated than it seems, but by placing your followers into two categories, you enable yourself the ability to succeed. As any skilled blackjack player knows, there are two types of counts: running count and true count.
The running count, in simple terms, is your total count before you add more information. With regards to blackjack, the running count is the number you have before you divide it by the number of decks being used. Once you divide the running count by the number of decks being used, you will get your true count. So in essence, your running count doesn’t factor in the relevance of the count you have based on the world around you, or the reality of what those cards can get you in the future. In the same way, you have to look at what each follower is truly offering you when you add up your Twitter count.
As most of you are aware, there are followers who will follow you on a constant basis and then there is spam. Even though those spam followers add digits to your follower count (or your running count), they do not actively tweet, retweet or mention your username actively enough (or at all).
Make sure that you take note of this. Just because you have 900 followers, it does not mean that you actually have 900 followers. Try to weed out all of the followers that do not contribute to your success. If certain followers are just a strain on you, get rid of them. Once you’ve done this, your true count will shine through.
Do yourself a favor and do some spring cleaning (or in our case, summer cleaning).
CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets.