Could Pinterest Really Get Rich from Affiliate Links?
It's hard to pass judgment on a site that that's still in private beta and hasn't hit the stock market, but that hasn't stopped analysts from trying to cut through the hype surrounding Pinterest. After reading in The Atlantic that Pinterest could be earning up to $45 million a year through affiliate links from SkimLinks, GigaOm contributor Rags Srinivasan, set out to prove the unlikelihood of a company making that much revenue from referral traffic alone.
It’s hard to pass judgment on a site that that’s still in private beta and hasn’t hit the stock market, but that hasn’t stopped analysts from trying to cut through the hype surrounding Pinterest. After reading in The Atlantic that Pinterest could be earning up to $45 million a year through affiliate links from SkimLinks, GigaOm contributor Rags Srinivasan set out to prove the unlikelihood of a company making that much revenue from referral traffic alone.
Without any real numbers to crunch, Srinivasan, a management consultant in San Francisco, used statistical modeling to estimate how much revenue Pinterest’s 10 million registered users could potentially generate.
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