Could Facebook Soon Target Advertisements According to Your Mood?

Facebook, as is readily obvious by now, has an inordinate amount of data about its 150 million users: who they are, where they live, what they like, who they know, and what they say. But could new research the company is conducting on user-generated data let the company know how they feel?

In a conversation last week with prominent blogger Robert Scoble in Davos, Switzerland, Facebook CEO Mark Zuckerberg described work Facebook is doing on “sentiment” research, and what that could mean for the future of Facebook.

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