Could Facebook Become an App Discovery Service? If So, For Which Platforms?

All Things D’s Liz Gannes has an interesting theory about the role Facebook could play in mobile apps.

How Facebook Could Actually Counter Apple’s Mobile Platform: Discovery and Retention

Her take is that a Facebook HTML5 web app strategy does not provide enough app richness to compete with native apps. Therefore Facebook should integrate its ability to authenicate and connect apps and its users.

Unfortunatley, Facebook has a big problem there: The two biggest mobile platforms (iOS and Android) are not its friends.

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