Could Combined Data From AT&T, T-Mobile Be Powerful Ad Tool?

On the surface, AT&T’s $39 billion acquisition of rival T-Mobile would not seem to have huge implications for the fledgling but fast-growing mobile advertising space—unless the two companies decide to leverage all that customer data to run more targeted mobile ad campaigns, say industry experts.

Currently, while AT&T does maintain its own in-house mobile ad network (AT&T Advanced Ad Solutions), neither it nor T-Mobile is a major ad seller. A few years ago, media companies and advertisers embarking on mobile campaigns had little choice but to vie for space on each carriers’ “decks,” i.e.,

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