Facebook Adds Cost-Per-Action Buying, Video Creative To Mobile App Ads
Facebook continues to roll out enhancements to its advertising options, particularly on the mobile side, announcing Monday that mobile applications can now be promoted via cost-per-action buying, and videos can now be included in creative for ads promoting mobile apps.
Facebook continues to roll out enhancements to its advertising options, particularly on the mobile side, announcing Monday that mobile applications can now be promoted via cost-per-action buying, and videos can now be included in creative for ads promoting mobile apps.
The social network said the two new features will be rolled out to developers and advertisers that are measuring app installs over the next several days.
CPA buying allows marketers to bid on and be charged for Facebook advertising based on app installs, rather than being limited to bidding on cost per click or optimized cost per impression.
And the addition of videos to ad creative will allow advertisers to better demonstrate the features of their apps in the hopes of driving more installs.
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