Hearst Magazines International is taking the Cosmo brand to Nigeria. The publisher has launched Cosmopolitan.ng, an English-language site led by Yemisi Odusanya and staffed with local writers.
A key to Cosmo Nigeria is its responsive design; the same format used by HMI sites here, the UK, Italy, China, and the Netherlands. Readers will feel comfortable using Cosmopolitan.ng right away, thus giving HMI a shot at a solid audience.
Duncan Edwards, president of HMI, said Nigeria was “perfect” for the Cosmo brand because the country “has a large population of digitally-minded young women with a growing appetite for beauty, fashion, entertainment and relationship content.”