CORRECTION: Google Continuing Rollout of Search Retargeting Options

More advertisers targeting users who've recently clicked on search ads

Correction:

On Tuesday, Adweek posted an article which reported that Google is testing a new search retargeting feature. The story alleged that Google had begun allowing advertisers to run display ads across its Google Display Network based solely on a user’s search query, regardless of whether they had clicked on a search result or not. That would have marked a major change in Google's previously stated policy.

However, Google has informed Adweek that no such policy change has been made, and Google advertisers are not able to retarget search users on an impression basis.

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