Corporate Sponsorship Poses PR Challenges for NBA, All Major Sports

Starting with the 2013-2014 season, the National Basketball Association will become the first of the four major sports leagues—the others being the NFL, MLB, and the NHL—to allow corporate sponsorship on its players’ jerseys. For many fans of the NBA and sports in general, this marks a sad if not inevitable development.

Professional sports in America have reached stratospheric levels as top athletes enjoy cult-like status in society and games such as the Super Bowl have become culture-consuming events.

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