Corporate Reputation: Everybody's Watching
Interest in corporate reputation is up, reports the Christian Science Monitor. It cites a NYSE-Euronext survey of 325 CEOs worldwide, which “found that three-quarters of firms had become more transparent about their risk policies.”
Adding to the mix Edelman’s Trust Barometer findings that “trust and transparency” were “deemed as important as the ‘quality of services and products,'” the story looks at the way companies today have to manage their reputations online and off, both in terms of public opinion and also political leverage, in cases such as BP’s.
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