Daimler AG, the global car corporation, has had one of its Facebook pages shut down after employees posted public statements against management there.
It’s not the first time in Facebook’s history that employees have used the platform to voice dissenting opinions, but the fact that the company had the page shut down is somewhat significant.
What’s not quite clear in the original Forbes article is whether or not Facebook was responsible for pulling the page or if the company pulled the page themselves.
The page, called “Daimler Colleagues Against Stuggart 21,” was page protesting a local urban development project in Stuggart.
Apparently it’s company policy “not to insult the company, its leadership, or other employees online.” While that sounds like a reasonable policy, it’s interesting that the company went to such great lengths to ensure that the page was completely removed.
Then again, Daimler most definitely has a full time staff monitoring all online chatter about the organization. The employees who were responsible for creating the page suffered no consequences for their actions, aside from the fact that the page no longer exists.
It’s not clear how an organization should respond to such actions, but the frequency with which such instances occur will undoubtedly increase over time as online social services become ubiquitous.