Facebook Brand Pages: "Marketers are missing an opportunity here."
One of the key findings is that many companies are still cautious about how much they allow fans to participate and are limiting engagement with only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
Socializing on the Internet is endless with more than 500 million active users on Facebook alone. Marketers know they must have a Facebook presence to keep their brands front of the mind’s eye of consumers. Many marketers have fully embraced social media and are maximizing their consumer engagement strategies. Yet, a new study conducted by advertising agency “WONGDOODY” (yup, that’s their name) indicates here is the opportunity to do more. I am not surprised because the potential is endless.
Regardless, the WONGDOODY
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