Cooper Hewitt Unveils New Name, Identity, Typeface in Advance of December Reopening

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The countdown to the revamped and revitalized version of the Smithsonian’s Cooper-Hewitt, National Design Museum begins now. At a press conference held this morning, director Caroline Baumann detailed plans for the reopening, set for December 12th, along with a wave of changes that debut today on the museum’s new website, a WordPress-powered affair created in collaboration with Pentagram and Matcha Labs.

The first thing to notice is the 117-year-old institution’s new name—Cooper Hewitt, Smithsonian Design Museum—which dispenses with the hyphen and the “national” of old.

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