Cool v. Innovative Journalism
A lot of conversations about new multimedia/interactive stories begin with the question “Wouldn’t it be cool if?”
Yes there are a lot of cool things that newspapers, radio and tv can incorporate into their online presence. But are they really useful? Personally, I’ve excised the word “cool” from my work-related lingo and replaced it with “innovative.” Users are better served when we can bring them new, creative, innovative ways of interactive storytelling that also advance the medium.
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