Cookiemaker Launches Social Networking Site

Yes, you read that correctly. Per the Times‘ Stuart Elliot:

Pepperidge Farm, owned by the Campbell Soup Company, is introducing a campaign with the theme “Connecting through cookies.” The centerpiece of the campaign is the Web site, artofthecookie.com, which is meant to help women – the target audience for Pepperidge Farm – improve their social lives. […] Marketers are also building their own Web sites that encourage socializing among consumers, with brand presences that range from understated to deafening.