Vince Mifsud, CEO of ScribbleLive, discussed the acquisition in a press release:
By enabling over 500 brands such as Red Bull, PwC and Oracle to serve up the right content at the right time in the right place online, ScribbleLive has been validated as the platform for planning, creating and distributing content. Acquiring Appinions’ deep data science patent protected technology allows our customers to optimize every stage of the content marketing lifecycle. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand.
Larry Levy, co-founder and CEO of Appinions, is excited to join ScribbleLive:
As the buyer’s journey continues to evolve online, content marketers are assuming responsibility for a larger part of the sales funnel and need to put the vast sea of online content into context. This acquisition creates a unique platform that will disrupt a critical sector of the growing 45 billion dollar content marketing industry. In today’s complex marketing landscape, we are enabling content marketers to analyze opinions and influence on a mass-scale so they can strategically plan, execute and measure effective content marketing programs.
The acquisition will allow ScribbleLive clients to view the web through customers’ opinions, answering questions such as “What should we write about to move the needle?” and “What keywords do we use to make content discoverable?” ScribbleLive will integrate Appinions’ data engine into its content marketing platform.
Appinions was founded in 2007 by Levy and Dr. Claire Cardie of Cornell University. ScribbleLive was formed in 2008 and counts Red Bull, Oracle, Bayer, Ferrari, CNN, Sky News and Yahoo as clients. ScribbleLive has offices in Toronto, New York and London.