How Do Consumers Use Social Media To Shop? [INFOGRAPHIC]
Do you tweet at the supermarket? “Like” your favorite brands? Scan QR codes? If so, you’re part of a growing group of social media savvy consumers who use technology to inform their purchasing habits.
Empathica surveyed more than 6,500 US consumers on their social media behaviors when they shop, visualizing the results in the infographic below.
Of these consumers, over half (55 percent) have “Liked” a brand’s Facebook page. But perhaps more surprisingly, 23 percent have actually taken the time to scan a QR code, while only 8 percent have tweeted about a brand or their experience with a brand.
Twitter’s
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