Survey: Consumers Don't Trust Product Information in Marketing
As more consumers do their homework and compare sources, word-of-mouth remains the most influential form of marketing.
When it comes to customer service online, it’s not enough to direct customers to your website or offer a phone number. The online customer service experience can help or hinder your business online, and it’s important to realize that this is no longer a U.S.-dominated market. A study conducted by Nielsen on behalf of Lithium Technologies examined customer attitudes around the world.
The majority of online consumers will do research before purchasing big ticket items, such as cars or kitchen appliances.
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