Consumers Trust Content Marketing -- Except When They Know It's Marketing
While most consumers trust educational materials from businesses, they lose trust when that message is combined with a marketing spiel.
Content marketing can be a difficult trick to pull off. When trying to educate members of the public about a certain topic, the message can be lost when a product pitch is made. The theory is that if users find themselves unwittingly reading or watching a piece of marketing, they might lose interest. The results of a new survey from Kentico Software drill into the facts about content marketing.
The public does trust an educational message from a business; 74 percent of survey respondents agreed.
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