Consumers to Retailers: Prepare for Cyber Monday Instead of Decking the Halls Too Early

It seems like a no-brainer — the vast majority of consumers would prefer companies spend their holiday marketing dollars and energy on preparing their apps and websites for the Cyber Monday rush than on decking the halls and piping in Christmas music before the Thanksgiving turkey has even been carved. (Imagine! The alleviation of two major holiday annoyances at once!) This can’t possibly come as a shock to retailers and brands, but maybe now that it’s been proven by a major study, they’ll take note? PLEASE?