Consumers Push Technology PR Past 'Techno Speak'

Where technology was once only for geeks, now digital gadgets are for everyone, from small children keeping busy at the supermarket to grandparents Skyping their grandkids. We had a chance to talk with Bradford Williams, president of Weber Shandwick’s North American tech practice, and Heidi Sinclair, president of the firm’s global technology practice, while they’re visiting New York, and they were squarely focused on this intersection between even the highest of technologies and the consumer.

“It’s a reversal of the tide of where technology comes from,” said Williams.

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