In the smartphone game, Microsoft has been a distant third-place player for a while, which is what makes the company’s acquisition of Nokia so interesting. It looks to be a long struggle for anybody trying make headway against Apple and Google in mobile.
That’s why this week’s VideoWatch brand chart may offer some hope to MicroNokia. Microsoft’s latest Windows phone spot, for the Lumia 1020, drove over 5 million views and tons of social interest (close to 7,000 tweets), per VidIQ. Also trending this week: Google’s latest Moto X video. The top spot was taken by Nintendo, which also drove a surprising amount of chatter for its new 2D device.
Check out the chart here:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter, and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search, and Recommended Videos.