Microblogging and Video Consumption: Rich Content Now Core Part of "Consumer Experience"
Consumers behavior online is shifting towards video and rich content. Microblogging and video consumption is on the rise with studies finding 75% of online viewers willing to pay for content
Real-time used to be luxury only a few years ago, but now with Twitter and most websites running real time feeds, it seems customary to see results and information on a fresh and fast basis. A recent study by GlobalWebIndex found consumption of rich content and media online is growing exponentially and to the credit of packaged platforms and mobile tablets.
The survey speculated that the fastest growing motivation for internet use was to find online video content or related entertainment, leading researchers to believe rich content is now a core part of a consumer’s web experience and a contributor to increasing profits for professional and rich media.
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