Consumer Awareness of Ad Biz's Privacy Self-Reg Low, but Improving
Annual study shows industry still has work to do
The interactive advertising business has done a pretty good job of convincing regulators to give its self-regulation program for online behavioral advertising a chance to the point where the Federal Trade Commission publicly supported the program when it issued its privacy report in March. But it needs to do a better job when it comes to consumers.
A new study from Truste, a company that provides privacy tools for companies to comply with the industry's ad choices program, found that public awareness for the icon remains low at 14 percent.
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