Majority of Spending in Mobile Games is on Consumable Items, Flurry Says

Consumers who make in-app purchases in mobile games are spending most of their money on consumable goods that are used quickly to speed up gameplay or attack opponents, according to mobile analytics and monetization company Flurry.

The company categorized more than 57 million transactions across freemium iOS and Android games that on average have more than 2 million daily active users (which isn’t a large pool of titles considering the criteria). Overall, Flurry is betting that Android and iOS games will pull in $1 billion in revenue this year through all of the various revenue models from freemium to paid to advertising.

In analyzing the purchases in these larger freemium games, Flurry said that there are three main categories of goods that consumers buy:

• Durable goods, which deliver a permanent benefit.