Consultants Suggest Hiring Journalists
This pretty much never happens, but after a six-month contract with Hanley Wood, consulting firm Innovation recommended that the trade publisher focus more on editorial.
As a result, Hanley Wood hired its first-ever senior-level executive to focus entirely on editorial: Bob Benz, president of content.
“The editors felt they didn’t have a voice in a lot of important decision-making that affected editorial and that they were represented in a proxy way,” CEO Frank Anton said of what Innovation found.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in