Why Consistency Is The Key To Success On Twitter
One of the most important habits everybody using Twitter needs to adopt as early as possible is the habit of consistency.
This is true for personal accounts and brands, and it comes in two flavours – consistency in the things that you say, and consistency in how often you say them.
In other words: who you are, and what (and how often) you tweet about it, should be a constant.
Your ‘voice’ on Twitter is the most important thing you own.
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