Connecting With the Hispanic Market
The purchasing power of U.S. Hispanics is expected to reach $1.5 trillion by 2015, and has led to their designation by marketing groups as “super consumers.”
According to part two of Datamark’s white paper series “Connecting With the Hispanic Market,” which addresses multichannel customer contact, U.S. Hispanic consumers make up a $1.2 trillion market, a number that is expected to grow to $1.5 trillion by 2015.
Hispanic households with $50,000 or more in income control $4 out of every $10 spend dollars in the U.S. Hispanic consumer market, and successful companies should ensure that customer-service agents have the “language and technology skills to build valuable long-term trust and loyalty among Hispanic consumers.”
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