After two years with no budget, the state of Connecticut will develop a marketing and branding campaign for the state’s tourism and business development offerings.
The state announced today that it will spend $22 million over two years to market the state as a place to work and vacation. Connecticut’s Office of Tourism has assembled a marketing team led by Chowder, which specializes in travel marketing and advertising, and including Fleishman-Hillard, Media Storm, and research and marketing firm The Harrison Group.
The budget was allotted in September and an RFP went out to begin the search process, Randy Fiveash, director of the Office of Tourism told us in a phone call.
Fiveash says the Office of Tourism is part of the Department of Community and Economic Development, so it’s their job to let people know that Connecticut is a place for recreation, but also for work.
“Some of the reasons people visit are the reasons people live here,” he told us, pointing out the bed and breakfasts and places like Mystic and Litchfield.