Cone and Fleishman-Hillard Announce Alliance
Cone, a firm known for its work in cause branding and building brand trust, and international firm Fleishman-Hillard have announced a strategic alliance that will give existing and potential clients access to both agencies. Both firms are part of Omnicom Group.
The press release announcing the alliance states that Cone will have access to Fleishman-Hillard’s 80 offices in 25 countries; Fleishman-Hillard will have access to Cone’s cause branding and corporate responsibility services.
“As we get more opportunities to develop more global programs, it became apparent that we need market expertise to make sure [the programs] are culturally and brand appropriate,” Cone CEO Jens Bang told PRNewser.
Bang said the two firms will work together on an “opportunity-by-opportunity” basis, with one firm tapping the other where the best interests of the clients call for it.
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