Conde's $39,000 Success

Condé Nast says it sold 18,000 copies of GQ’s December and January iPhone issues and called the effort “a success out of the gate,” Peter Kafka reports.

The revenue from these sales–$2.99 each, minus Apple’s 30% cut–totals $39,000, or not even “enough to rehire anyone the company let go during last fall’s layoffs,” Kafka notes. We’ll add: Even if the iPhone mag was put together by just one person, that doesn’t even pay the dude’s salary.

But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in