Condé Nast Traveler to Relaunch Site Featuring Community Contributors
Condé Nast Traveler’s site is getting a decidedly average makeover. According to Digiday, starting this summer, CNTraveler.com is going to feature content from 25 outside contributors, with plans to eventually add up to 1,000.
The strategy will essentially take Traveler from a high-end brand to one for the masses. You can blame Instagram.
“Historically, it’s been very top-down,” Pilar Guzmán, Traveler’s editor, told Digiday. “We are in the business of producing these highly polished images. Social media has trained our eye to be even more authentic.
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