Condé Nast Traveler is about to gain some weight. The New York Times reports that starting with its September issue, Traveler’s pages will be two inches bigger and the paper stock will be thicker.
Traveler’s publisher Bill Wackermann explained that the upgrade will make the magazine “feel like the luxury product that it is.”
“The luxury consumer loves their print,” Wackermann told the Times. “There’s something tactile about it, and there’s something that feels great stocking it in your bookshelves and holding onto it.”
While Traveler readers will likely enjoy the heftier offering, so will advertisers. More page space? More space for ads.