Condé Nast to Launch Bon Appétit Branded Culinary Products
Condé Nast is teaming up with the Home Shopping Network (HSN) to launch Bon Appétit branded kitchen products. The collection, which launches on January 31, 2012, features cookware, small appliances and cutlery. The licensed products will be available online as well.
Adam Rapoport, the Editor-in-Chief of Bon Appétit, said that this is a natural expansion of the brand. “In the magazine, we often talk about the tools needed to bring a menu to life, and therefore we felt it was extremely important to create a line that would allow home cooks to get the most from their favorite recipes and strengthen the trust readers already have in Bon Appétit,” explained Rapoport.
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