Does a Stylish Men's Mag Like 'M' Have an Audience?
When we try to come up with sure-fire ways to make a big impression in today’s scattershot media world, the very first thought that enters our minds always seems to be “Start an upscale men’s fashion magazine!”
OK, not really—but Condé Nast has decided to take that step by re-launching “M Magazine”, a venture run by former New York Observer editor Peter Kaplan. Its first issue hits newsstands today followed by a big question: will anyone read it?
It didn’t work the first time—the title appeared in 1983 and folded during the early 90’s due to poor ad revenue.
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