Condé Nast Entertainment is taking a deep dive into video with the launch of The Scene, a site that will curate programming from Condé brands and a slew of partners. Initial companies producing content for the site — which launches in July — include ABC News, Buzzfeed, Major League Soccer, Variety, Weather Channel Films and more.
Videos from the following Condé brands will also be featured on The Scene by the end of the year: Allure, Bon Appétit, Epicurious, Glamour, Golf Digest, GQ, Self, Style.com, Teen Vogue, Vanity Fair, Vogue, Wired, Lucky and The New Yorker.
Naturally, the Condé execs are singing the praises of The Scene before it even launches. “In just one year, CNÉ has set the industry standard for award-winning original video content that millions of influential millennials are watching and sharing” said Dawn Ostroff, president of Condé Nast Entertainment, in a statement. “The addition of The Scene, which will feature content from all of our powerful branded channels and premium digital videos from leading traditional and digital media companies, will increase our reach to entirely new audiences.”