When Apple launched its new operating system — iOS 5 — publishers were excited about what the Newsstand app would bring. The app is integrated into all Apple mobile products, and is designed to make managing subscriptions to magazines and newspapers much easier.
Turns out that publishers were right to get giddy. Condé Nast, for one, is reporting that weekly digital subscription sales have jumped an astonishing 268 percent since Newsstand launched, compared to the previous eight weeks. Single copy sales also rose 142 percent.
Monica Ray, Condé Nast’s Executive Vice President of Consumer Marketing, understands that this trend likely won’t continue, but either way it’s a remarkable start, and a good sign for publishers.
“It’s clear that the focused attention and greater discoverability Newsstand provides our brands has been embraced by the consume,” said Ray. “While we recognize the spike in sales is in part fueled by the attention the launch received, we are very optimistic that we will see a consistently higher level of growth going forward than we did prior to the app’s introduction.”
Currently Condé Nast has nine titles available for digital subscriptions on the iPad: Allure, Brides, Glamour, Self, GQ, Golf Digest, The New Yorker, Vanity Fair and Wired. Condé Nast Traveler, Bon Appétit, and Vogue will launch by early 2012.